1. What issue/topic did you choose?
Digital Communication
2.Why is this important?
It is important because everything we access on the internet leaves our digital footprint online forever. Once we send a text message, e-mail message, e-mail account, it is out in the digital world forever.
3. Who do you want to reach? (target audience)
We are trying to reach students to be careful with what they publish online. If it's something that could emberass you now, it will emberass you even more in the future.
4. What is the behavior your looking to change?
We are trying to 
5. Why doesn't the audience already engage in this behavior?


6. What emotional appeal can you make?


7. Belonging; Power/Control; Fun:Safety;


8. Put your audience in a situation/scenario/where the issue would come up in their lives


9. Where are they? (setting)


10. Who is there? (characters)


11. What's going on around them? (ambient sound)


12. What are they saying? (dialogue)


13. Who is message brought to you by? (Station;organization)